A few weeks ago, Marco Bizzarri, president of the luxury clothing brand, Gucci declared that starting from their next Spring collection in 2018, they would no longer be using real fur and that the remaining fur items will be sold at auction with the profits being donated to animal rights organisations. Since they shared this with the world, it has sparked a major debate within the fashion industry as to whether this is the start of brands choosing to go fur free.
Gucci has had a long history of using real fur for their clothes, as producing real fur is sometimes cheaper in places like China than it is producing faux fur. It is unsurprising that a luxury clothing brand would use cheaper alternatives when making their products. However, as more and more people are choosing to opt for faux fur for a variety of reasons, particularly from an ethical and moral point of view.
Even though Gucci explained that their reason behind going fur free as of next year was because Gucci’s core values include social responsibility, and they wish to do better for animals and the environment. Fashion fans may still wonder, why have they only decided to do this now and not five years ago? Has Gucci only gone fur free to make more money and draw in more customers, or do they actually care about animal rights? I ask these questions because during multiple interviews with national newspapers, Marco Bizzarri explained that real fur was ‘out-dated’.
With Gucci being one of the most renowned fashion brands in the world, there is no doubt that many fashion brands will, in time follow with their decision to go fur free, but is it all a little too late? The Last Chance for Animals reports that ‘each year over 1 billion rabbits and more than 50 million other animals including foxes, seals, mink and dogs are raised on fur farms or trapped in the wild and killed’ doing that math, just in the last decade alone 2007-2017 over 10 billion rabbits and 500 million other animals have been slaughtered for their fur.
Having done my research on this matter, spotting faux fur against real fur is crucial, as recently it has been spotted that many shops are selling real fur but labelling it as faux. Here are a few tips to know if you’re wrongly being sold real fur:
- Separate the fur at the base. If it’s fake, you will see the fabric webbing. If it’s real, it will be attached to skin
- The burn test: Clip off the tip of the fibres and set light to them. If they melt like plastic, it’s fake. If they singe and smell of burning hair, it’s real.
Source for tips: http://www.bbc.co.uk/news/uk-38302019
I asked my followers on twitter, Instagram and snapchat what they thought about Gucci going fur free and whether other brands should follow, here are some of their answers!
@colettelittle_ ‘I think faux fur feels and looks just as nice. Real fur is not luxurious, you’re paying excessive amounts of money just to flaunt your support for animal cruelty.’
@nienkevdpeet ‘The only people who could justify wearing real fur are people living way North and who keep animals and hunt.’
If you wish to delve a little deeper into the world cruelty free, I also wrote a piece about some cruelty free makeup brands! https://conscioustalkmag.com/2017/10/cruelty-free-makeup-beauty-brands-need-know/
Has Gucci going fur free made an impact on whether you will continue to wear real fur? Or have you never worn real fur?